Build Standards…Build Revenue
At first, it might go against conventional wisdom.
How are industry standards going to build
your company's revenue stream?
After all,
doesn't that just mean more competition?
For any technology to make the leap from bleeding edge to leading edge, it has to be accepted by the companies that will purchase and implement it. Large system integrators often don't feel a technology is "proven" until there are standards behind it. For that reason, standards building equals market building. By developing an effective standards program to allow other companies to build on a common framework, you will create a much larger market opportunity for the combined wares. For your company, it can mean the difference between having 20 percent of a $100 million market or 10 percent of a
$1 billion market.
How Big Is Your Market Opportunity?
Standards based technology markets offer long term sustained revenue growth.
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Importance of Standards